You’ve heard of greenwashing? How about genderwashing?


Fig. 1. “Destroyed Russian military vehicles located on the main street Khreshchatyk are seen as part of the celebration of the Independence Day of Ukraine in Kyiv, August 24.” Photograph by Gleb Garanich for Reuters, August 24, 2022,[1] fair use.

Sarah Cahlan et al., “Russians rebel as Putin drafts more people in battle for Ukraine,” Washington Post, September 29, 2022,

Drew Hinshaw, Matthew Dalton, and Laurence Norman, “NATO Formally Blames Sabotage for Nord Stream Pipeline Damage,” Wall Street Journal, September 29, 2022,

CNN, “The turning points in Russia’s invasion of Ukraine,” September 30, 2022,

Ann M. Simmons and Yuliya Chernova, “Russia Announces Annexation of Four Regions of Ukraine,” Wall Street Journal, September 30, 2022,

Eli Stokols, “U.S. sanctions Russia after Putin annexes parts of Ukraine,” Los Angeles Times, September 30, 2022,

John Gambrell and Adam Schreck, “Russia withdraws troops from once-occupied Lyman as Ukraine recaptures more territory,” Los Angeles Times, October 1, 2022,

Luke Harding, “Humiliation for Vladimir Putin as Ukrainians liberate key city of Lyman,” Guardian, October 1, 2022,

Isabelle Khurshudyan et al., “Russian troops withdraw from Lyman, a day after annexation claims,” Washington Post, October 1, 2022,

Liz Sly, “Russia’s annexation puts world ‘two or three steps away’ from nuclear war,” Washington Post, October 1, 2022,

Lewis Page, “Why Putin would be a fool to go nuclear in Ukraine,” Telegraph, October 2, 2022,

Farida Rustamova, “Vladimir Putin is making rash and secretive decisions in face of defeats, Kremlin insiders warn,” Telegraph, October 2, 2022,

Josie Ensor, “Nuclear weapons convoy sparks fears Putin could be preparing test to send ‘signal to the West,’” Telegraph, October 3, 2022,

Luke Harding, Isobel Koshiw, and Peter Beaumont, “Russia no longer has full control of any of four ‘annexed’ Ukrainian provinces,” Guardian, October 3, 2022,

Dominic Nicholls, “Russia’s bloated military has finally been properly tested – and the results are not good,” Telegraph, October 3, 2022,

Mary Ilyushina, Emily Rauhala, and Isabelle Khurshudyan, “Ukraine hammers Russian forces into retreat on east and south fronts,” Washington Post, October 4, 2022,

Pjotr Sauer, “Attempts to play down retreats in Ukraine no longer wash inside Russia,” Guardian, October 5, 2022,

Ishaan Tharoor, “Annexations show the depth of Putin’s imperial delusion,” Washington Post, October 5, 2022,


Fig. 1. Photograph by Joachim F. Thurn, August 1991, Bundesarchiv, B 145 Bild-F089030-0003, via Wikimedia Commons, CC BY-SA 3.0 DE

Molly Jong-Fast calls it genderwashing:[2]

Just as the so-called girlbosses of the mid-2010s were actually just normal capitalists with boobs, cosplay feminists like Meloni—along with France’s Marine Le Pen, Germany’s Alice Weidel, Denmark’s Pia Kjærsgaard, and Norway’s Siv Jensen, for instance—are really far-right figureheads, with some of them selling misogynist fantasies about “family values,” the “Great Replacement” theory, and anxiety about “Islamification.” These women are pseudo-feminist window dressing, as lacking in pro-woman substance as the GOP post-primary pivot; they’re a mirage. They are a way to trick voters into supporting something they would otherwise not.[3]

Molly Jong-Fast, “The Far Right’s Fake Feminist Gambit,” Atlantic, October 5, 2022,


William D. Cohan, “Studio $54.20,” Puck News, October 5, 2022,

  1. [1]Reuters, “Ukraine puts destroyed Russian tanks on display in Kyiv,” August 25, 2022,
  2. [2]Molly Jong-Fast, “The Far Right’s Fake Feminist Gambit,” Atlantic, October 5, 2022,
  3. [3]Molly Jong-Fast, “The Far Right’s Fake Feminist Gambit,” Atlantic, October 5, 2022,

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