Twitter’s demise looks less and less like a death spiral and more and more like a full throttle nose dive


Fig. 1. “Elon Musk shared a video of his entrance on his Twitter account.” Photograph attributed to Elon Musk, October 26, 2022, via the New York Post,[1] fair use.

Jake Johnson, “‘Dangerous for Us All’: Elon Musk, World’s Richest Man, Completes Twitter Takeover,” Common Dreams, October 28, 2022,

Elon Musk, “the bird is freed,” Twitter, October 28, 2022,

Jeremy C. Owens, “Elon Musk on the hook to pay more than $200 million to 3 fired Twitter execs,” MarketWatch, October 28, 2022,

Greg Sargent, “The hidden danger lurking behind Elon Musk’s Twitter takeover,” Washington Post, October 28, 2022,

Mira Sorvino, “Anyone using any form of hate speech will be immediately unfollowed, blocked, and either called out, not responded to or both. There is no place for hate speech here,” Twitter, October 28, 2022,

Shonda Rhimes, “Not hanging around for whatever Elon has planned. Bye,” Twitter, October 29, 2022,

William D. Cohan, “Elon’s Clues and an M&A Hail Mary,” Puck News, October 30, 2022,

Alexa Corse and Salvador Rodriguez, “Twitter Is Drafting Broad Job Cuts in Whirlwind First Weekend Under Elon Musk,” Wall Street Journal, October 30, 2022,

Dan Milmo, “Twitter trolls bombard platform after Elon Musk takeover,” Guardian, October 30, 2022,

Dean Seal, “Elon Musk Ousts Twitter Board, Named Sole Director,” Wall Street Journal, October 31, 2022,

Nick Bonyhady, “Twitter is no LinkedIn. Charging for blue ticks won’t work,” Sydney Morning Herald, November 1, 2022,

Elon Musk, “Twitter’s current lords & peasants system for who has or doesn’t have a blue checkmark is bullshit. . . .” Twitter, November 1, 2022,

Elon Musk, “Price adjusted by country proportionate to purchasing power parity,” Twitter, November 1, 2022,

Elon Musk, “You will also get . . .” Twitter, November 1, 2022,

Elon Musk, “And paywall bypass for publishers willing to work with us,” Twitter, November 1, 2022,

Elon Musk, “This will also give Twitter a revenue stream to reward content creators,” Twitter, November 1, 2022,

Elon Musk, “There will be a secondary tag below the name for someone who is a public figure, which is already the case for politicians,” Twitter, November 1, 2022,

Suzanne Vranica and Patience Haggin, “Ad Giants Advise Brands to Pause Spending on Elon Musk’s Twitter,” Wall Street Journal, November 1, 2022,

Edward Ludlow and Kurt Wagner, “Musk Plans to Eliminate Half of Twitter Jobs to Cut Costs,” Bloomberg, November 2, 2022,

Naomi Nix, “Elon Musk says Twitter won’t restore banned accounts for weeks,” Washington Post, November 2, 2022,

David Frum, “Why I Logged Off Twitter,” Atlantic, November 3, 2022,

Mike Isaac and Ryan Mac, “Elon Musk, Under Financial Pressure, Pushes to Make Money From Twitter,” New York Times, November 3, 2022,

Catherine Rampell, “World’s richest man decides to set $44 billion on fire,” Washington Post, November 3, 2022,

Suzanne Vranica and Patience Haggin, “General Mills, Audi and Pfizer Join Growing List of Companies Pausing Twitter Ads,” Wall Street Journal, November 3, 2022,

Josh Eidelson, “Twitter Sued for Mass Layoffs by Musk Without Enough Notice,” Bloomberg, November 4, 2022,

Sarah E. Needleman and Alexa Corse, “Elon Musk Says Twitter Has Had Massive Revenue Drop as Layoffs Begin,” Wall Street Journal, November 4, 2022,

Faiz Siddiqui, Naomi Nix, and Will Oremus, “Advertisers fleeing, workers in fear: Welcome to Elon Musk’s Twitter,” Washington Post, November 4, 2022,

  1. [1]Thomas Barrabi, “Elon Musk barges into Twitter HQ as deal nears: ‘Let that sink in,’” New York Post, October 26, 2022,

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