If it looks like a death spiral and it sounds like a death spiral, is it a death spiral?


Hannah Webster, “Pitt researchers’ finding may help treat high blood pressure,” Pittsburgh Post-Gazette, October 30, 2022, https://www.post-gazette.com/news/health/2022/10/30/blood-pressure-kidneys-genetic-screening-pitt/stories/202210230020


Fig. 1. “Elon Musk shared a video of his entrance on his Twitter account.” Photograph attributed to Elon Musk, October 26, 2022, via the New York Post,[1] fair use.

It might not[2] be the earlier threatened three quarters of the workforce,[3] but

The proposed [broad] layoffs are expected to reduce engineering positions as well as affect other areas at the company, one of the people said. Twitter has roughly 7,500 employees, according to a disclosure earlier this year. The full scale of cuts being discussed couldn’t be determined. . . .

Several employees have said they are worried that Mr. [Elon] Musk could move to cut jobs before [November] 1, which is a vesting date for Twitter’s compensation program. Employees’ grants were expected to be paid as cash after Mr. Musk’s acquisition, according to people familiar with the issue. A number of employees have said they are concerned Mr. Musk could try to avoid making those payments if their employment is terminated before Nov. 1.[4]

This’d certainly be a way to accelerate that downward spiral I warned about earlier.[5]

A few folks in my feed have noticed significant drops in followers since Elon Musk’s takeover. I’ve seen a small drop, from 800 to 797. It’s very apparent, however, that my feed is much less active. Folks might not be deleting their accounts, but as Reuters reported, they’re leaving[6] nonetheless.

Elon Musk, “the bird is freed,” Twitter, October 28, 2022, https://twitter.com/elonmusk/status/1585841080431321088

Faiz Siddiqui and Elizabeth Dwoskin, “Top Twitter executives fired as Elon Musk takeover begins,” Washington Post, October 27, 2022, https://www.washingtonpost.com/technology/2022/10/27/twitter-elon-musk/

Lauren Thomas and Alexa Corse, “Elon Musk Twitter Deal Completed, CEO and CFO Immediately Fired,” Wall Street Journal, October 27, 2022, https://www.wsj.com/articles/elon-musk-completes-twitter-takeover-11666918031

Jake Johnson, “‘Dangerous for Us All’: Elon Musk, World’s Richest Man, Completes Twitter Takeover,” Common Dreams, October 28, 2022, https://www.commondreams.org/news/2022/10/28/dangerous-us-all-elon-musk-worlds-richest-man-completes-twitter-takeover

Jeremy C. Owens, “Elon Musk on the hook to pay more than $200 million to 3 fired Twitter execs,” MarketWatch, October 28, 2022, https://www.marketwatch.com/story/elon-musk-must-pay-more-than-200-million-to-3-fired-twitter-execs-11666927154

Greg Sargent, “The hidden danger lurking behind Elon Musk’s Twitter takeover,” Washington Post, October 28, 2022, https://www.washingtonpost.com/opinions/2022/10/28/elon-musk-twitter-takeover-russia-ukraine-war-big-tech/

Heather Kelly, “You’ve decided to quit Twitter. Here’s what you can use to replace it,” Washington Post, October 29, 2022, https://www.washingtonpost.com/technology/2022/10/29/twitter-alternatives/

Alexa Corse, “Twitter Is Drafting Broad Job Cuts, Days After Elon Musk’s Takeover,” Wall Street Journal, October 30, 2022, https://www.wsj.com/articles/twitter-is-drafting-broad-job-cuts-days-after-elon-musks-takeover-11667143301

  1. [1]Thomas Barrabi, “Elon Musk barges into Twitter HQ as deal nears: ‘Let that sink in,’” New York Post, October 26, 2022, https://nypost.com/2022/10/26/elon-musk-barges-into-twitter-headquarters-as-deal-nears/
  2. [2]Rebecca Bellan, “Now Elon Musk says he won’t fire 75% of Twitter’s staff,” TechCrunch, October 26, 2022, https://techcrunch.com/2022/10/26/now-elon-musk-says-he-wont-fire-75-of-twitters-staff/
  3. [3]Elizabeth Dwoskin et al., “Documents detail plans to gut Twitter’s workforce,” Washington Post, October 20, 2022, https://www.washingtonpost.com/technology/2022/10/20/musk-twitter-acquisition-staff-cuts/
  4. [4]Alexa Corse, “Twitter Is Drafting Broad Job Cuts, Days After Elon Musk’s Takeover,” Wall Street Journal, October 30, 2022, https://www.wsj.com/articles/twitter-is-drafting-broad-job-cuts-days-after-elon-musks-takeover-11667143301
  5. [5]David Benfell, “Elon Musk’s Achilles’ heel,” Not Housebroken, October 28, 2022, https://disunitedstates.org/2022/07/10/elon-musks-achilles-heel/
  6. [6]Sheila Dang, “Exclusive: Twitter is losing its most active users, internal documents show,” Reuters, October 26, 2022, https://www.reuters.com/technology/exclusive-where-did-tweeters-go-twitter-is-losing-its-most-active-users-internal-2022-10-25/

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